Brave GentleMan Fashion is one of a few among the rising categories of men’s fashioned clothing that attempt to combine luxury, sustainability, and ethics. Founded in 2010 by Joshua Katcher, Brave GentleMan is renowned for its commitment to ethical and luxurious fashionby using state-of-the-art environmentally friendly, and innovative fabrics. But this particular brand does not stop only at the label of a fashion brand. It is a fashion activist courageously arguing that menswear can be made in a way that features and downtimes ethics and aesthetics in a plug, demonstrating a new trend – against waste fashion move.
History of Brave GentleMan Ideology
Wearing t-shirts that are made of cotton or giving up animal skins basically for fun is not ‘fashion’ professes a core ideology of Brave GentleMan. The brand makes sure that leather, wool, fur, and other commonly used animal substances are left out and these new advanced materials can be safely used instead. Brave GentleMan’s dedication to ethical vision is not only in the materials that are used but in the production of these materials as well; the brand advocates for fair trade and non-polluting processes thus occupying the position of a fashion brand that is ethical.
Love for animals doesn’t have to come at the expense of luxurious material choices.
The use of high-tech, vegan materials whose purpose is to close the gap between animal-based fabrics and synthesized ones is a focus of Brave GentleMen. Such materials include some of the following ones:
Future wool:Wolf wool is quite warm but a sustainable alternative to sheep wool. This is a modern conceptual fabric made from waste and organic materials. Similar to wool, Future-Wool is also warm and soft but without the problems of producing animal-based materials.
Eco-suede and Eco-faux leather:Such materials are confronted from wasted polyester materials with other plant-based plants hence they in a similar way provide an alternative to leather and suede. These materials are not only aesthetic as they look and feel like leather moreover are sustainable because made from recycled plastic and bio-based materials which are better to say than metallic and fake plastic.
Recycled polyester: This type of yarn is used mostly in Rough GentleMan’s garments thus creating a second life to refrained plastics and further contributing to the covering of landfill areas. This artificial fabricis elastic, strong, and less spongy making it suitable to use on the brand’s well-tailored suits and outerwear as well as accessories.
All of such materials emphasize the commitment of the company towards technological progress, presenting elegant appearance and touch with eco-friendly properties.
Effective Manufacturing
Apart from utilizing eco-friendly materials, Brave GentleMan makes it a core priority to guarantee that the production of its garments is done responsibly. They only work with factories that are known to treat their workers well, making sure they receive a decent paycheck and work in a safe place with good procedures being followed. Such a level of openness and dedication to standards of performance is what makes Brave GentleMan a cut above the rest in an industry that has been riddled with accusations of poor labor practices and unsafe working environments.
Conscious Menswear is Hitting the Men’s Wear Market
Brave GentleMan is part of the big picture of conscious menswear which is generally about the ethics of production, sustainability, and design aimed at benefitting consumers and society at large. With the rapid change in perception amongst male consumers about the ecological and social consequences of their purchasing choices, there is a rising demand for brands that fit one’s consumers’ principles. Brave GentleMan fills this gap as it provides more than just stylish attires but also strives to practice strong ethics in manufacturing.
The arbiters of such trends have been many such that it has also included the so-called celebrities and influencers who advocate for conscious fashion. In so doing, they are creating a platform for people’s discussion about sustainability and ethics in a menswear context where such consumer behavior is being redefined.
Brave GentleMan’s Collection’s Signature Styles
Iconic Brave GentleMan’s collections are known for having a refined and effortlessly elegant quality when formerly approved tailored shapes are reunited with the contemporary vision. Here are some signature styles that are found in the collection:
Suiting: Brave Gentleman suits are designed and tailored with an eco-design concept in mind which is quite apparent, with sharp lines and structure which symbolises class and elegance. These kinds of suits are suitable for the modern man that loves class as well as respects ethical standards.
